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Dorothy Parkerr
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Building Your Social Media Marketing Plan

When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking buy 1 million twitter followers for ways to leverage social media, some techniques have already proven fruitful and can help your business expand its reach. The key to turning your business into a social media marketing success is focusing on the fundamentals that already make your business great, and enabling your customers to spread the word about your exceptional products or services.

Engage your customers with interesting content.

Great service is a first step in building a passionate fan base, but the next step involves extending the experience outside your four walls. E-mail marketing helps you reach your passionate customers when they are not in your store by sharing news, tips and other information through periodic communications. The benefits of e-mail marketing go beyond simply keeping your customers informed. The basic act of asking for an e-mail address strengthens the bond between your business and your customers because they are entrusting you with a piece of their personal information. And while an e-mail address may seem like a tiny detail, buy followers on twitter cheap when someone gives it to a business, that proves the business is a trusted contact that the person would like to engage with on a deeper level. In addition, e-mail newsletters are easily (and often) forwarded to and shared with friends, so this a simple first step towards leveraging your customers’ contacts, if they choose to forward along your messages.

Start with exceptional service.

Though providing your customers with positive, memorable experiences may seem an obvious suggestion, the importance of this first step cannot be understated. Whatever inspired you to first open your doors (or whichever services set you apart from your competition today) is what you need to focus on in every customer interaction you have. When you’re firing on all cylinders and giving your patrons a top-notch experience, you’re turning casual customers into passionate ones. For better buy instant twitter followers or for worse, these are the types of people who are most likely to spread the word about your business to their friends and colleagues. And for any social media marketing campaign to take off, you need to have all-out fans willing to evangelize your brand and the great experiences they’ve had with it.